Tracey Noonan, CEO and co-founder of Wicked Good Cupcakes, started her business along with her daughter, Dani, in their Boston home kitchen. The company, which appeared on the TV show Shark Tank nine years ago, grew tremendously after an investment from
Kevin O'Leary, one of the wealthy investors on Shark Tank. Following their successful Shark Tank deal, Wicked Good Cupcakes grew to be a nationally known multi-million dollar company online.
During her successful venture, not one, but both of Tracy's parents were diagnosed with Alzheimer's disease. Add to that Tracy's father-in-law who was battling stage four stomach cancer and her daughter, Dani, who has bipolar disorder. Tracy and her husband, Scott, made the decision to move all four parents into their home in an attempt to care for them all while navigating her successful
startup.
